ADVERTISINGWEEK
2010
Advertising Week will build on the success of the inaugural Canadian event held in 2009. Under the leadership of the ICA, Advertising Week will be held from January 25–29, 2010 in six of Canada’s creative hubs: Toronto, Montreal, Halifax, Vancouver, Edmonton and Calgary. Please plan to attend, to celebrate the wonderful business of creativity, ideas and communication.
WHY WAS ADVERTISING
WEEK CREATED?
Advertising Week was founded to profile the accomplishments of the Canadian communications industry while providing inspiring thought leadership to facilitate ongoing success. The week also underscores the enormous economic contribution of over $20 Billion made annually by the industry to the Canadian economy.
WHO SHOULD ATTEND ADVERTISING
WEEK?
Whether one is from the East or West, from Central Canada, or anywhere in between, advertising touches virtually every aspect of one’s life in positive ways. Advertising Week was created for everyone. There are events and initiatives for students and CEOs and all levels in between, and for those in the creative industries and those who aspire to be creative. Advertising Week is highly inclusive and welcoming to all.
WHO SPEARHEADS ADVERTISING
WEEK?
Advertising Week is spearheaded by the Institute of Communication Agencies (ICA) in conjunction with its member agencies, together with other associations, the media and companies which are involved in the communications industry. Advertising Week’s 2010 Chair is Claude Carrier of Bos, who has graciously consented to lead the initiative for a second year, having launched the successful inaugural event in 2009. Importantly, Advertising Week is inclusive, involving a variety of individuals and companies which want to celebrate the energy and momentum of Canada’s communication industry.
FUNDINGFOR
ADVERTISING WEEK
Corporate sponsors are essential to Advertising Week, and are a key source of funding for programming for the week. To become one of our highly valued Sponsors, please contact Stacey Farber at sfarber@icacanada.ca or 416-482-1396 ext. 225
WHAT'S NEW FOR
2010
Advertising Week is proud to a launch a brand new easily navigated website to help inform interested participants of all the exciting and new initiatives. In Toronto, we have secured a new “social hub”, so the industry has a place to meet, network and mingle every day after work. This social hub is located at Lobby Restaurant and Bar, 192 Bloor Street West. Further, the culminating event for Advertising Week will be the first ever Ad Ball: A Fashion Fetish to be held on Friday, January 29th.
ABOUT THE
ICA
The Institute of Communication Agencies represents Canada's communications and advertising agencies. ICA's member agencies and subsidiaries account for over 75% of all national advertising in Canada. ICA promotes the value, importance and contribution that advertising makes to the Canadian business community and broadly to the lives of all Canadians. It serves as a source of information, advice and training for Canada's communication and advertising industry, whose economic impact is worth $20 billion+ annually.
Advertising Week in Canada is part of a global initiative to celebrate the advertising and marketing communications industry. The event brings together Canadian industry professionals in the largest gathering of advertising, media and communication leaders in the country.
™ICA 2009/2010